NAP Consistency — How to Make Every Directory Work Together (Module 3)

Module 3 of 5 · Get Found in AI Local Search

Your business might be listed on 20 different directories — but if each one shows slightly different details, AI tools like ChatGPT and Google AI can't confidently recommend you. This module shows you how to find every inconsistency, fix it for good, and set up a system that keeps your listings clean as your business grows.

By the end of this guide you will:

• ✓ Know exactly which version of your name, address and phone number to use everywhere
• ✓ Have audited all 30+ major directories where your business might appear
• ✓ Fixed any old phone numbers or addresses that are still showing up
• ✓ Added LocalBusiness schema markup so AI reads your details directly from your website
• ✓ Have a maintenance system so your listings never drift out of sync again

What's inside (32 pages):

• → Why NAP consistency is a top-3 AI local search factor (13% of visibility)
• → The exact match rules — why "High St" and "High Street" are two different signals
• → Tier 1, 2 and 3 directories ranked by importance for UK businesses
• → How to audit your current listings in under an hour
• → How to claim and fix listings — including ones you didn't create
• → Data aggregators: fix once, update dozens automatically
• → LocalBusiness schema markup — copy-paste code for your website
• → The 7 most common NAP mistakes (and how to avoid every one)
• → 15-point quick wins checklist

📄 Instant PDF download · 32 pages · Beginner-friendly · Written by Chris at AI Search School