Module 5: Your Website as an AI Signal — Structure, Schema, and the Content That Gets You Cited

Module 5 of 5 · Get Found in AI Local Search

Your Google Business Profile, citations, and reviews all point AI tools towards your website. What your website says when they arrive is what closes the deal. This final module turns your website into a structured AI citation machine — with schema markup, answer-first content, and FAQ sections that ChatGPT and Perplexity actually quote.

By the end of this guide you will:

• ✓ Have LocalBusiness schema added and verified on your homepage
• ✓ Know exactly how to write content that AI tools extract and cite
• ✓ Have a FAQ section with FAQPage schema markup live on your site
• ✓ Understand the 7 structural elements every AI-optimised homepage needs
• ✓ Be able to test and track your AI citation visibility month by month

What's inside (25 pages):

• → What AI tools look for on your website (the 3 extraction layers)
• → Complete LocalBusiness schema template with step-by-step setup
• → The 7 homepage elements that make AI tools confident in recommending you
• → Answer-first writing method — with before/after rewrites
• → FAQPage schema template and how to choose the right questions
• → Service pages and location pages — the AI citation multiplier
• → How to test if AI tools are citing you — and a monthly tracking system
• → The 5 most common website mistakes that kill AI visibility

📄 Instant PDF download · 25 pages · Beginner-friendly · Written by Chris at AI Search School